In the age of ad-blocking and on-demand streaming content, TV viewers and radio listeners all long for a change in the realm of broadcast advertising. Many audience members tune out or change channels during commercial breaks, while the word 'commercials' has gained a negative connotation - a necessary evil.
We at SONAD have recognized this issue, and strive to take part in the paradigm change already beginning in today's world. We believe that the ability to send advertisements and attractive materials to phones during a broadcast can minimize the reliance on commercial breaks, ultimately making way for an uninterrupted TV and radio experience.
Please stay in touch as we continue on the road to non-interrupting advertising.
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