What is SONAD platform?
SONAD platform provides a new way for packaging multimedia content in various digital formats, including text, video, audio, images, or links and delivering it to phones via any media channel: radio, TV, Internet, arena and print. by using SONAD's unique sound codes and QRs. The content packaged as multimedia capsules (sonas) is delivered to the phones in real time and is made available through a highly functional on-screen user interface. Learn More
What problem in content delivery SONAD solves?
All content delivery, including advertising traditionally relying on radio, television or public address systems has limited effectiveness: the messages do not leave lasting impression in peoples' minds, can be stressful for listeners :forced" to remember phone numbers, long email addresses or any other information needed for response or consequent use. In addition, they are disruptive, annoy the customers and diminish their enjoyment of the programs.
How does SONAD platform solve this problem?
SONAD enables delivery of information, contextualized multimedia content, and advertisements directly to users phones – concurrently, in real time, and in perfect synchronization with the context of the broadcasts – without interrupting their flow.
How is SONAD different from existing methods for delivering information and advertisements?
SONAD uses sound codes and uniquely designed QRs for delivering to consumers phones information, multimedia digital content and advertisements to consumers. In contrast, the traditional media advertising is disruptive, annoys consumers, and leaves with them no lasting impression or information, wasting financial, labor, and energy resources.
What’s wrong with the current broadcast advertising?
Present-day advertisements delivered to consumers via Internet or WiFi are as disruptive as traditional broadcast advertising. In the majority of cases, they are delivered without any synchronization with the activities of the consumers, and are negatively received by them.
In response to consumers' displeasure, the marketplace developed myriads of software gadgets blocking internet and WiFi-based advertisements. The consequence are the unhappy consumers and the advertisers not obtaining a maximum return on their investment.
What does SONAD platform offers and what are the benefits it delivers?
SONAD enriches the format of traditional broadcasting, including advertising, by augmenting it with the unlimited information residing on the Internet. All this information, including texts, video, graphics, and audio, is made available to the listener or viewer seamlessly, in real time and contextualized with any program – radio, TV, public address system, live or pre-recorded, or delivered via Internet or print media.
SONAD technology will benefit both to broadcasters and content producers, including advertisers, as well as to the public audience and individual consumers.
At the receiving end, users equipped with phones or tablets will be able to freely select the most desirable auxiliary content-related information from the multiple types and internet sources offered by the SONAD app, thus enriching their individual experience.
On the broadcaster-producer side, SONAD will provide a broad range of opportunities to discover the audience’s likes and preferences to the programs or advertisements as well as their delivery formats and content in an entertaining and natural interactive environment. That will allow the producers to adjust their programs in response to the quantifiable preferences of the listeners and viewers, making their job more satisfying and the business of their sponsors more cost-effective.
The audience, in its turn, will experience broadcast programs not in a traditional, one-way linear format, but in an enriched, customizable environment. Every member of the audience will create her own unique, custom-made show by choosing what she wants to see or read from the menu of multiple real-time contextualized channels displayed on the phone.
What is sona?
A sona, or "digital capsule" is a collection of multimedia items covering a subject area. Sonas are transmitted directly to consumers' phones via any media channel: radio, TV, Internet, area and print.
Using the Internet terminology, a sona is a web page designed specifically for a phones, that can be created in minutes on an individual computer but does not require a website Internet provider to be posted on the Internet. Like any web page, a sona covers a subject area.
Each sona can include an unlimited number of digital media files - video, audio, image, document, as well as links to websites and social media. The sona’s content is conveniently placed on the phone’s screen allowing access to it via SONAD’s graphical users interface.
The content encapsulated in a sona can augment any broadcast: a lecture, public arena event, trade show, conference, advertisement or promotional – anything intended for an individual or groups of people using the phones as depository of data. Learn More
Can I create my own sona?
How users use SONAD app?
An individual user (consumer) equipped with a phone or electronic pad will be able to receive content-related information from any broadcast or advertisement without interrupting the flow of the broadcast by using SONAD app. All this information, including textual, video, graphics, and sound, is made available to the used seamlessly, in real time and contextualized with any program – radio, TV, public address system, live or pre-recorded, or delivered via Internet.
The SONAD technology makes advertising less disruptive and annoying to consumers and thus enhances their enjoyment of any broadcasts, programs, and other materials transmitted over traditional audio tracks.
For a commercial user (broadcaster, producer, publisher, advertiser), SONAD app will allow to discover the audience’s preferences in their programs or advertisements, effectiveness of the delivery formats and content, and attribution. These data will allow the producers to modify their programs in response to the quantifiable preferences of the listeners and viewers, making their business more enjoyable to the consumers, and more cost-effective.
What are SONAD’s possible areas of application?
SONAD technology can be used at home and in the public domain including education, business, entertainment, social environment, transportation, and advertising. Here are some specific areas:
1. Education and Science
a. Classrooms and lecture halls
b. Malls and stores
c. Trade shows
d. Health Care (Hospitals/offices/walk-ins)
e. Information exchange
a. Sport arenas
b. TV and radio shows
c. Live entertainment, concerts
d. Shows, movies, video
a. Public gatherings
b. Political campaigns
Are there any other uses for SONAD technology?
SONAD technology can be used to provide information in emergency situations for users in malls, stores, shopping plazas, or sporting events. In can also be used for information exchange at conferences and trade shows, and in lecture halls and classrooms, providing an non-interrupting flow of information, inaudibly but contextualized, and in real time.
What is the current status of the SONAD app?
The development is completed and iOS and Android versions of the app are available in the Apple App and Google Play stores. Real-world testing is underway. Specifically, testing in the local commercial market in Stony Brook and on the campus of the Stony Brook University is underway in coordination with the the university’s College of Business.
What are the company’s long-term goals?
• Enhance the traditional linear media programming by super-charging it in real time by contextualized multimedia content.
• Modernize the format and methods of content delivery to phones through traditional media channels.
Specific strategy for reaching those goals?
• Implement SONAD in college environment. We offer intriguing possibility for enriching the classroom professor-student information exchange and campus life: tests and quizzes, contextualized lecture info support, information about campus, all delivered to the phones in an interactive mode.
• Identify and conduct SONAD testing for major brands, products, and services by working with advertisers interested in exploring alternatives to traditional broadcast advertising and promotions.
• Work with the digital content providers – text, audio, video.
What is your vision for advertising of the future?
In two words: Non-interrupting Advertising. Deliver non-interrupting ads to willing, and thus happy consumers. ALL ads give promotions and great rewards. Advertisers that can choose SONAD cannot offer the consumers much more incentives than usual. The distinction here is that the main reward will be the happiness of uninterrupted enjoyment of the programs people watch/listen to. Turning SONAD on, reviewing ads at their leisure, and sometimes clicking on the links and accepting the offers is their "payment" to advertisers, and to SONAD for that uninterrupted happiness. That's our vision of the future of advertisement, perhaps unreachable tomorrow: it will take time as with all new technologies.
Non-interrupting advertising will benefit public, making advertisement cheaper and less intrusive: provide advertisements to WILLING customers looking at the ads at their leisure, not when they enjoy programs. At the same time, the producers and broadcasters will have more air time for content programming.
Using SONAD will reduce ad clutter and enable customers to focus on what truly matters to them: the program content and exclusive, personalized deals.
What is ZIPPR?
Relaxing game to play as you are watching TV, listening to music, pondering over something or solving a problem, or even exercising on a stationary bike. The gentle movements of your phone is all that's needed to guide the zippr - eraser that will gracefully reveal the pictures stored in your phone's camera collection, views of nature, abstract compositions, paintings or the photos taken by your fellow ZiPPR users in their world travel. Learn More
Distribute multimedia content using sound and images. SOUNDLESSLY.
In more words: Deliver multimedia content to phones through any audio-based or print/screen-based media channel by using the SONAD technology.
QUESTIONS & ANSWERS