SONAD platform and technology will benefit broadcasters and content producers, including advertisers as well as individual consumers.


The broadcast listers and viewers will obtain auxiliary program-related information delivered to their phones that  would enrich their experience.


The content producers and distributors will benefit from feedback from their audiences as well as valuable analytics needed to improve their programing and advertising. Using both, the producers will be able to adjust their programs in response to the quantifiable preferences of the listeners and viewers, improving their ratings, satisfying their sponsors, and making their operation more cost-effective.


As we envision in the future, the audiences, in their turn, will experience SONAD-based in a multimedia-enriched, customizable environment.


As an additional benefit to the SONAD users, they will be able to receive contextualized information from during any broadcast or advertisement without interrupting the program flow they enjoy. Textual, video, audio, and graphics information will be delivered to their phones seamlessly, in real time and contextualized.


Using the SONAD platform and technology makes advertising less disruptive and annoying to consumers and enhances enjoyment of their favorite shows, broadcasts, or programs.

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